Managed SEO
Are You Ready To Grow Your Business Online?
October House Partners provides a fully managed SEO service where our experts create the perfect strategy based on your goals. Below is a detailed layout of what you can expect once you start.
Firstly, we identify any “quick wins” that are possible. These would be keywords you are currently ranking for, just not at the top. By optimizing these keywords & pages, you can get quicker boost in traffic.
If we're starting off with a new site that doesn't have any current rankings, we'll still perform keyword research and create a plan to start building right from the beginning.
Then, we perform a Keyword Gap Analysis to find highly valuable keywords you're not yet targeting.
We will reveal all the keywords your competitors are ranking for that you're missing out on. This shows you which new keywords you should target with content on your website.
Each month, we'll continue this process by building high-quality links and content to your site, increasing your targeted traffic!
Customized & Managed Local SEO Solutions
At OHP we don’t believe in charging you separately for each service, and instead our clients receive a customized solution made up of all of the below SEO activities:
Local SEO Audit
We will conduct a full audit of your website and local marketing presence, including:
Backlinks and their Authority
Rankings across your most important keywords
Local Business Listings
Your Business’ Online Reputation
Google My Business Effectiveness
On-Site SEO
Google My Business Optimization
Google My Business (“GMB”) is your new home page. It’s vital for local search. Your GMB profile is how most potential customers will discover and evaluate you online. If you don’t have a well optimized Google My Business listing it’s impossible to succeed in local search.
Our approach is to:
Using Google’s keyword planner to discover search terms with highest search volume for your business.
Using this research we evaluate all relevant business categories in Google My Business to best optimize your listing.
We use a host of techniques to pull back your top competitors’ profiles to uncover what’s making them perform so well.
Ensure the profile has fully accurate and complete data. Write a compelling business description.
Start writing Google Posts to improve profile relevancy and drive conversion.
Monitor Google Q&A to to improve profile relevancy and drive conversion.
Upload compelling images to your Google My Business Listing to help you stand out from your competitors.
Reputation Management
An excellent online reputation puts you head and shoulders above the competition. We help you identify your happiest customers and make it easy for them to share their experiences on the most important review sites.
We set up a first-class reputation management program that will make it easy to monitor and grow your customer reviews so you can boost your search visibility, stand out from the competition and attract new customers.
We will also help you:
Gather valuable customer feedback to improve your business
Generate and respond to more customer reviews
Track customer reviews on 80+ sites from a single dashboard
Manage negative feedback
Showcase positive reviews on your website
Citation Building & Cleanup
A local citation (also known as a business listing or online directory listing) is any place online that displays your business’ name, address and phone number. Google uses this data to help validate your local business data - if you have inconsistent data on these directories then it can damage your visibility. However the more consistent this data is across the top directories the more trust it sends to Google.
We’ll run a full audit of the citations for your business, making sure that we build out and clean up citations on the most powerful directories to ensure your business data is listed and 100% correct. This ensures optimal visibility in Google for your business.
Our program will:
Clean up existing citations
Build citations on key sites
Submit to Data Aggregators
Remove duplicate citations
Backlink Building
These are links from other websites that link to your website. As a local business you want to have links that are relevant to your location and industry. This is a crucial signal to Google that you are an authoritative website.
Using our knowledge we’ll build relevant powerful links on local and niche directories.
We’ll reach out to local businesses / schools / charities / business associations and try to build relationships and write content for them in return for a link. We’ll ask if you are friendly with any local organizations already in our initial audit.
We’ll also reach out to relevant bloggers and ask them to write about your business or let us write a piece for their blogs.
On-Site Optimization
On-page signals are everything that’s on your website, from your content to your images. Google uses these as signals to determine relevance.
There is a vast range of metrics to consider when optimizing on-page signals. When we engage with a client, we'll always run a full site audit in the first month to make sure their site is sending all the right signals to Google.
Title tag + Header tag review
Content review - Is there enough content, and is it locally relevant?
Are there call to actions on your site to drive conversions?
Is it easy for a user to navigate and get in contact?
Competitor Analysis
Every market place is full of competitors and there is nothing more deflating than being outranked by your competition on Google and other search engines.
As part of your on boarding we perform a full analysis of the gaps to your competition so we can close them and brush past them in due course! We’ll do this by targeting their successful keywords, locations and high-authority backlinks.
Keyword Research
By targeting keywords that are most frequently searched by your competitors we can ensure that when your business appears on Google searches you will have a higher probability of converting clicks into customers.
Over time your website and other internet presence will be adapted to contend for these lucrative keywords
Local Search Rank Tracking
Know exactly where you rank across local search from any location.
Google and Bing rankings
Organic rankings
Local and Maps rankings
Google Mobile rankings
Keyword search volume
Competitor comparison
Multi-location report